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  3. View Time Optimization

View Time Optimization

  • What is View Time Optimization (VTO)?

    VTO is an email service created by Verizon Media to help senders improve incremental and life-tim...

  • How does View Time Optimization (VTO) work?

    Below is a high-level overview of how VTO works with a sender, Verizon Media, and subscriber. Ac...

  • How to launch a campaign with View Time Optimization (VTO)

    Prerequisites You must have DKIM implemented to use VTO. Learn how to set up DKIM and what a DKIM...

  • What campaign identifiers may be used with View Time Optimization (VTO)?

    There are three options available to identify a VTO campaign.  X-header (existing) A sender can u...

  • How do I find my DKIM selector and signing domain for View Time Optimization (VTO)?

    View Time Optimization (VTO) identifies your campaigns using a combination of your DKIM signing d...

  • How do I edit a campaign in View Time Optimization (VTO)?

    Occasionally, you may need to edit a VTO campaign you have already begun to set up (draft) or com...

  • Should I send my View Time Optimization (VTO) campaign to the Return Path Seed List?

    Yes, continue to seed as you normally would. Filtering takes place at the gateway, before VTO hap...

  • How do I review campaign performance in View Time Optimization (VTO)?

    You can review your campaign performance report within 48 hours of campaign completion. In VTO, f...

  • How do I export my campaign details in View Time Optimization (VTO)?

    In VTO, select the checkbox to the left of your campaign. You can select more than one campaign a...

  • How do I review my View Time Optimization (VTO) credit usage and add more credits?

    At the top right of the VTO module, select the Credits & Usage button (gear icon). You can also s...

  • View Time Optimization (VTO) FAQ

    What performance improvements can I expect when using VTO? Verizon Media cannot guarantee specifi...

  • Does my ESP support sending campaigns with View Time Optimization (VTO)?

    VTO works with any ESP. You can send a VTO email using your sending domain, subject line, and DKI...

  • How does View Time Optimization (VTO) differ from Send Time Optimization (STO)?

    STO Offered from some ESPs and sending platforms, but not all. Sending an email at a specific ti...

  • How does View Time Optimization (VTO) engagement data differ from pixel tracking data?

    When comparing sender engagement data with Verizon Media's VTO engagement data, senders should ex...

  • Does View Time Optimization (VTO) work in every country and region?

    Your email only receives VTO placement benefits when sending to subscribers located in the follow...

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