View Time Optimization
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What is View Time Optimization (VTO)?
VTO is an email service created by Verizon Media to help senders improve incremental and life-tim...
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How does View Time Optimization (VTO) work?
Below is a high-level overview of how VTO works with a sender, Verizon Media, and subscriber. Ac...
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How to launch a campaign with View Time Optimization (VTO)
Prerequisites You must have DKIM implemented to use VTO. Learn how to set up DKIM and what a DKIM...
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What campaign identifiers may be used with View Time Optimization (VTO)?
There are three options available to identify a VTO campaign. X-header (existing) A sender can u...
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How do I find my DKIM selector and signing domain for View Time Optimization (VTO)?
View Time Optimization (VTO) identifies your campaigns using a combination of your DKIM signing d...
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How do I edit a campaign in View Time Optimization (VTO)?
Occasionally, you may need to edit a VTO campaign you have already begun to set up (draft) or com...
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Should I send my View Time Optimization (VTO) campaign to the Return Path Seed List?
Yes, continue to seed as you normally would. Filtering takes place at the gateway, before VTO hap...
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How do I review campaign performance in View Time Optimization (VTO)?
You can review your campaign performance report within 48 hours of campaign completion. In VTO, f...
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How do I export my campaign details in View Time Optimization (VTO)?
In VTO, select the checkbox to the left of your campaign. You can select more than one campaign a...
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How do I review my View Time Optimization (VTO) credit usage and add more credits?
At the top right of the VTO module, select the Credits & Usage button (gear icon). You can also s...
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View Time Optimization (VTO) FAQ
What performance improvements can I expect when using VTO? Verizon Media cannot guarantee specifi...
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Does my ESP support sending campaigns with View Time Optimization (VTO)?
VTO works with any ESP. You can send a VTO email using your sending domain, subject line, and DKI...
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How does View Time Optimization (VTO) differ from Send Time Optimization (STO)?
STO Offered from some ESPs and sending platforms, but not all. Sending an email at a specific ti...
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How does View Time Optimization (VTO) engagement data differ from pixel tracking data?
When comparing sender engagement data with Verizon Media's VTO engagement data, senders should ex...
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Does View Time Optimization (VTO) work in every country and region?
Your email only receives VTO placement benefits when sending to subscribers located in the follow...