Best practices
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Best practices for email marketers responding to COVID-19
While email marketers have often had to respond to crises, there is no analogy for the current pa...
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Email Essentials Course
We recommend completing this activity in full screen mode with Google Chrome or Mozilla Firefox....
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Email Essentials: Series (video)
Learn the fundamentals of email through this video series that presents the following topics: De...
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What are best practices?
Best practices refers to commercial or professional procedures that are accepted or prescribed as...
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Sending Best Practices (PDF)
Top factors that impact sending reputation and deliverability Complaints: Ensure all IP addresse...
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Best practices when sending email to an international audience
The world is getting smaller and sending to international subscribers is becoming an important pa...
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Best practices for improving sender reputation
Sender reputation is the way mailbox providers measure the trustworthiness of a sender’s email. I...
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Best practices for effective list acquisition
Your email program’s success depends on continually increasing your return on investment (ROI). O...
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Best practices for list hygiene
List hygiene is an important factor that impacts your sending reputation. Mailbox providers place...
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Best practices for avoiding spam traps
Spam traps are used by mailbox providers to ensure senders are following email best practice guid...
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Best practices for avoiding high unknown user rates
Maintaining an accurate subscriber database is the foundation of email best practices. Unknown us...
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Best practices for changing your sending credentials
Changing sending credentials can be a challenge, but there are situations that call for it and be...
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Best practices for image-to-text ratio in HTML email
While Image-to-text ratio is important, there is not an exact formula that works effectively unde...
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Website security basics
A website is a collection of related web pages, including multimedia content, typically identifie...
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Security Best Practices
What is a secure database?A secure database prevents others from tampering with your recipients’ ...
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Network infrastructure security basics
Network infrastructure refers to resources that enable network connectivity, communication, opera...
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Database security basics
A database can include different types of data, database applications, database systems, database...
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Mail server security basics
A mail server is a computer within your network that is responsible for sending, delivering, and ...