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Best practices

  • Best practices for email marketers responding to COVID-19

    While email marketers have often had to respond to crises, there is no analogy for the current pa...

  • Email Essentials Course

    We recommend completing this activity in full screen mode with Google Chrome or Mozilla Firefox....

  • Email Essentials: Series (video)

    Learn the fundamentals of email through this video series that presents the following topics: De...

  • What are best practices?

    Best practices refers to commercial or professional procedures that are accepted or prescribed as...

  • Sending Best Practices (PDF)

    Top factors that impact sending reputation and deliverability Complaints: Ensure all IP addresse...

  • Best practices when sending email to an international audience

    The world is getting smaller and sending to international subscribers is becoming an important pa...

  • Best practices for improving sender reputation

    Sender reputation is the way mailbox providers measure the trustworthiness of a sender’s email. I...

  • Best practices for effective list acquisition

    Your email program’s success depends on continually increasing your return on investment (ROI). O...

  • Best practices for list hygiene

    List hygiene is an important factor that impacts your sending reputation. Mailbox providers place...

  • Best practices for avoiding spam traps

    Spam traps are used by mailbox providers to ensure senders are following email best practice guid...

  • Best practices for avoiding high unknown user rates

    Maintaining an accurate subscriber database is the foundation of email best practices. Unknown us...

  • Best practices for changing your sending credentials

    Changing sending credentials can be a challenge, but there are situations that call for it and be...

  • Best practices for image-to-text ratio in HTML email

    While Image-to-text ratio is important, there is not an exact formula that works effectively unde...

  • Website security basics

    A website is a collection of related web pages, including multimedia content, typically identifie...

  • Security Best Practices

    What is a secure database?A secure database prevents others from tampering with your recipients’ ...

  • Network infrastructure security basics

    Network infrastructure refers to resources that enable network connectivity, communication, opera...

  • Database security basics

    A database can include different types of data, database applications, database systems, database...

  • Mail server security basics

    A mail server is a computer within your network that is responsible for sending, delivering, and ...

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