Authentication and infrastructure
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Including domains in your SPF record
An SPF record is your way of telling mailbox providers which IP addresses or domains are authoriz...
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How to get a Verified Mark Certificate for BIMI
A Verified Mark Certificate is currently issued by invitation only. When Verified Mark Certificat...
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How to implement Brand Indicators for Message Identification (BIMI) on my emails
Follow the steps below for your logo to display correctly at participating mailbox providers. For...
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How does Brand Indicators for Message Identification (BIMI) work for email?
The sender: Sets up DMARC authentication for their domain. Publishes their BIMI text record for ...
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What does an email look like with and without using Brand Indicators for Message Identification (BIMI)?
Below are two examples of what an email looks like with and without using BIMI. Your subscriber's...
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What are the benefits of using Brand Indicators for Message Identification (BIMI) for email?
The benefits of using BIMI for email are: It is a single technology standard that works across a...
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What is the correct syntax for a Brand Indicators for Message Identification (BIMI) record in the Domain Name System (DNS)?
BIMI records are stored in the DNS as a TXT (text) record with the following syntax. For details ...
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What is the correct syntax for the BIMI-Selector header?
The BIMI-Selector header is inserted into all of your marketing emails and notifies participating...
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What are the different tags of the BIMI-Selector email header?
There are only two tags available for the BIMI-Selector email header. The BIMI-Selector header is...
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How to set up reverse DNS zone and PTR records
As a preventative measure against bulking during email delivery, it is critical to ensure that re...
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What are the DMARC passing requirements?
To pass DMARC, your email must pass either or both of the following: SPF authentication and SPF ...
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Do I need to add a BIMI-Selector header to all of my emails?
Inserting a BIMI-Selector header is not required, but it is recommended. It gives you more flexib...
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What are the different tags of a Brand Indicators for Message Identification (BIMI) assertion record?
There are only a few tags available for your domain's BIMI assertion record. The assertion record...
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How to group existing subscriptions in the Return Path Universal Feedback Loop (uFBL)
The Universal Feedback Loop brings all Return Path hosted feedback loops (FBLs) into one cohesive...
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Connection and Throughput Guide (PDF)
One of the keys to effective deliverability is to ensure you are respecting the mailbox providers...
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Why is a subscriber ID needed for complaint processing?
When a subscriber marks your message as spam, the mailbox provider sends you back a message using...
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What is a subscriber ID for complaint processing and how do I implement one?
What is a subscriber ID? A subscriber ID is an alphanumeric identifier that corresponds to a spec...
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How to set up SPF
Sender Policy Framework (SPF) is an email authentication protocol that allows the owner of a doma...
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How to interpret SPF authentication verification results
Sender Policy Framework (SPF) authentication verification results should be returned back to the ...
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What are the different SPF record authorization types?
Sender Policy Framework (SPF) records use authorization type statements to tell mailbox providers...
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Why is Sender Policy Framework (SPF) not effective in blocking domain spoofing without the implementation of other authentication standards?
Sender Policy Framework (SPF) is an important authentication protocol used across the email indus...
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How can I avoid SPF failures if I am reaching the DNS lookup limit?
The SPF specification limits the number of DNS lookups to 10. This limit helps reduce the amount ...
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Troubleshooting SPF failures (with Kitterman's SPF Query tool)
One of the best tools for troubleshooting Sender Policy Framework (SPF) issues is available from ...
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Troubleshooting Sender Policy Framework (SPF) failures
This article was replaced by: Troubleshooting SPF failures (with Kitterman's SPF Query tool)
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Common SPF record syntax errors
You must follow the syntax outlined in the SPF specification for your SPF record to work properly...
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Do all domains need a Sender Policy Framework (SPF) record?
All domains, regardless if they send email, should include a Sender Policy Framework (SPF) record...
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Should Sender Policy Framework (SPF) be added as a TXT type record or an SPF type record?
A Sender Policy Framework (SPF) record should be added as a TXT type record to your Domain Name S...
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What should I know about the SPF record string character limit?
Sender Policy Framework (SPF) records have a 255 character string limit in Domain Name System (DN...
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What is the difference between SenderID and SPF?
Sender Policy Framework (SPF) and SenderID are almost identical; however, they look at the domain...
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Including IP addresses in your SPF record
An SPF record is your way of telling mailbox providers which IP addresses or domains are authoriz...