Visual hierarchy elements help a subscriber focus on the more important aspects of your email. Yo...

It is not enough to have good inbox placement. Once your email reaches the inbox, it is important...

The subscriber lifecycle is a series of stages a subscriber passes through in your email program....

Mailbox providers are increasing their dependence on subscriber engagement metrics to determine y...

Segmenting your email list is the process of breaking down your list into small pieces in order t...

Engagement filtering is not typically used by mailbox providers other than the global four, which...

Engagement describes subscriber activity with email. Mailbox providers use a combination of posi...

A re-engagement campaign is an email campaign sent to inactive subscribers, or non-responders, in...

A welcome message is typically the first message sent to email recipients once they have opted-in...

Click-to-open rate is the ratio of unique click-throughs on a link or links within an email to th...

Click-through rate refers to the ratio of unique click-throughs on a link or links within an emai...

A conversion rate is the percentage of your subscribers that follow your call to action in an ema...

The pre-header, which occupies valuable real estate in an email, is the reader's introduction to ...

List segmentation is the process of dividing an email list into specific pieces using a set of de...

A tracking pixel is a piece of HTML code that you place into the body of an email. It lets you co...

Sending cadence is the frequency and rhythm with which messages are sent to your subscribers. S...

Open rate refers to the number of HTML message recipients who opened your email and is usually ca...

Dynamic content is email content that changes from one subscriber to the next in accordance with ...

Acquisition cost, in email marketing, is the cost to generate one lead, newsletter subscriber, or...

A/B split testing is a method of comparing two versions of a single email campaign to determine w...

A call to action (CTA) is an instruction to an email recipient that encourages a specific, measu...