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  1. Validity Help Center
  2. Email optimization
  3. Engagement

Engagement

  • What are the Visual Hierarchy elements in email design?

    Visual hierarchy elements help a subscriber focus on the more important aspects of your email. Yo...

  • How should I design my emails to maximize engagement?

    It is not enough to have good inbox placement. Once your email reaches the inbox, it is important...

  • Tips for improving engagement

    Mailbox providers are increasing their dependence on subscriber engagement metrics to determine y...

  • How do I use list segmentation to improve engagement?

    Segmenting your email list is the process of breaking down your list into small pieces in order t...

  • How prevalent is engagement filtering?

    Engagement filtering is not typically used by mailbox providers other than the global four, which...

  • Best practices for pre-headers

    The pre-header, which occupies valuable real estate in an email, is the reader's introduction to ...

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