Reputation
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What are the pros and cons of IP and domain sending reputations?
IP reputation Pros: IP reputations can be a good indicator of trustworthiness to mailbox provid...
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What is the difference between an IP and domain sending reputation?
The IP sending reputation is associated more to a computer device (what) used to send an email, w...
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Inbound Abuse Monitor FAQ
What is Inbound Abuse Monitor? Inbound Abuse Monitor identifies the most problematic or "top...
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What is a typo spam trap?
A typo spam trap is an email address with a misspelled domain name. For example: xxxx@gmial.com...
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How much does the This is Not Spam (TINS) rate matter?
The TINS rate is an important indicator to mailbox providers because a high TINS rate tells them ...
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Tips for removing pristine and recycled spam traps from your email list
Sending email to pristine and recycled spam traps harms your sending reputation and can cause ema...
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Tips for preventing pristine and recycled spam traps from reaching your email list
Sending email to pristine and recycled spam traps harms your sending reputation and can cause ema...
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What are the most common scenarios that contribute to and result from poor sender reputation?
The most common scenarios that contribute to a poor sender reputation include: Sending email to ...
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Troubleshooting reputation-based deferrals
IssueYour emails are being deferred based on reputation issues.Common scenariosA mailbox provider...
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What is IP permanence and how does it affect sender reputation?
IP permanence is the process of consistently sending email from an IP address over a period of ti...
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Why is good list hygiene important for reputation?
Good list hygiene is important for reputation, because mailbox providers want to ensure that: Th...
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How does volume impact complaint rates?
Mailbox providers use the number of messages delivered to their customers' inboxes to determine a...
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What is sender reputation and why does it matter?
Sender reputation is the method mailbox providers use to measure the trustworthiness of a sender'...
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Does a high unknown user rate affect deliverability?
A high unknown user rate can affect deliverability as it is a direct reflection of your email add...
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What is Sender Score and how is it calculated?
A Sender Score is a numerical representation of your sending reputation. Sender reputation is det...
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Which metrics impact Sender Scores the most?
Sender Score is a numerical representation of a sender's reputation. It is composite measure that...
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What is a false positive?
A false positive is an email message mistakenly identified as spam or unsolicited email by a spam...
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What is list hygiene?
List hygiene is the process of cleaning your email address files to ensure the removal of all inv...
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What is a complaint rate?
The complaint rate is a rate which shows how often your subscribers complain to mailbox providers...
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Why are complaint rates important?
Complaint rates are important because they are a determining factor in having your emails reach y...
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What is the This is Spam (TIS) rate?
The This Is Spam (TIS) rate, also known as the complaint rate, is the number of messages reported...
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What is the This is Not Spam (TINS) rate?
The This is Not Spam (TINS) rate is the rate at which subscribers mark your emails as "not s...
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How does email content affect sender reputation?
Email content does not have a direct impact on sender reputation. In fact, content can be differe...
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Troubleshooting high complaint rates
IssueYour complaint rates rise above mailbox provider guidelines or begin to cause reputation iss...