Reputation
- What is a typo spam trap?
- How much does the This is Not Spam (TINS) rate matter?
- Tips for removing pristine and recycled spam traps from your email list
- Tips for preventing pristine and recycled spam traps from reaching your email list
- What are the most common scenarios that contribute to and result from poor sender reputation?
- Troubleshooting reputation-based deferrals
- What is IP permanence and how does it affect sender reputation?
- Why is good list hygiene important for reputation?
- How does volume impact complaint rates?
- What is sender reputation and why does it matter?
- Does a high unknown user rate affect deliverability?
- What is Sender Score and how is it calculated?
- Which metrics impact Sender Scores the most?
- What is a false positive?
- What is list hygiene?
- What is a complaint rate?
- Why are complaint rates important?
- What is the This is Spam (TIS) rate?
- What is the This is Not Spam (TINS) rate?
- How does email content affect sender reputation?
- Troubleshooting high complaint rates