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  1. Validity Help Center
  2. Email optimization
  3. Reputation

Reputation

  • What are the pros and cons of IP and domain sending reputations?

    IP reputation Pros: IP reputations can be a good indicator of trustworthiness to mailbox provid...

  • What is the difference between an IP and domain sending reputation?

    The IP sending reputation is associated more to a computer device (what) used to send an email, w...

  • Inbound Abuse Monitor FAQ

    What is Inbound Abuse Monitor? Inbound Abuse Monitor identifies the most problematic or "top offe...

  • How much does the This is Not Spam (TINS) rate matter?

    The TINS rate is an important indicator to mailbox providers because a high TINS rate tells them ...

  • Tips for removing pristine and recycled spam traps from your email list

    Sending email to pristine and recycled spam traps harms your sending reputation and can cause ema...

  • Tips for preventing pristine and recycled spam traps from reaching your email list

    Sending email to pristine and recycled spam traps harms your sending reputation and can cause ema...

  • What are the most common scenarios that contribute to and result from poor sender reputation?

    The most common scenarios that contribute to a poor sender reputation include: Sending email to ...

  • Troubleshooting reputation-based deferrals

    IssueYour emails are being deferred based on reputation issues.Common scenariosA mailbox provider...

  • What is IP permanence and how does it affect sender reputation?

    IP permanence is the process of consistently sending email from an IP address over a period of ti...

  • Why is good list hygiene important for reputation?

    Good list hygiene is important for reputation, because mailbox providers want to ensure that: Th...

  • How does volume impact complaint rates?

    Mailbox providers use the number of messages delivered to their customers' inboxes to determine a...

  • What is sender reputation and why does it matter?

    Sender reputation is the method mailbox providers use to measure the trustworthiness of a sender'...

  • Does a high unknown user rate affect deliverability?

    A high unknown user rate can affect deliverability as it is a direct reflection of your email add...

  • What is Sender Score and how is it calculated?

    A Sender Score is a numerical representation of your sending reputation. Sender reputation is det...

  • Which metrics impact Sender Scores the most?

    Sender Score is a numerical representation of a sender's reputation. It is composite measure that...

  • Why are complaint rates important?

    Complaint rates are important because they are a determining factor in having your emails reach y...

  • How does email content affect sender reputation?

    Email content does not have a direct impact on sender reputation. In fact, content can be differe...

  • Troubleshooting high complaint rates

    IssueYour complaint rates rise above mailbox provider guidelines or begin to cause reputation iss...

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