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Inbox Insight

  • Why is Inbox Insight changing?

    Today, it’s more important than ever that customers trust how their data is handled, stored, and ...

  • What is the Browse Campaigns tab in Inbox Insight and how can I use it?

    The Browse Campaigns tab in Inbox Insight is a tool for you to gain ideas or inspiration for your...

  • How far back can I access historical data in Inbox Insight?

    For usability reasons, Return Path does not allow you to view more than 30 days of data at a time...

  • What if I have concerns about Return Path sharing my data with my competitors in Inbox Insight?

    Inbox Insight data is not proprietary and is not owned by the sender. Instead, the data was colle...

  • What is another way to use Inbox Insight's competitor data if I do not have direct competitors?

    Even if you do not have direct competitors in your vertical, you are still competing for subscrib...

  • How is the data in Inbox Insight obtained?

    Inbox Insight uses data from Return Path’s historical Consumer Network. This network was a collec...

  • Which metrics are used in Inbox Insight?

    There are a variety of engagement and performance metrics used throughout Inbox Insight, which is...

  • Why is there content redacted in campaign creatives or in subject lines in Inbox Insight?

    Protecting the privacy of historical Consumer Network subscribers is a top priority. Therefore, R...

  • What is Inbox Insight?

    Inbox Insight is a Return Path software solution that provides a variety of metrics formed from h...

  • What are Read and Open rates, and how are they different from one another?

    Read rates: Return Path reports an email as Read when your subscriber selects an email and its st...

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