List Hygiene

Participants will learn how to use Everest to effectively improve data quality and engagement by sending email to valid subscribers. During this hands-on session, participants will learn the ins and outs of validating a list with Everest.

Topics include

  • Review of List Hygiene Terminology
  • Validation Allotments
  • Validating a list

Prerequisites

  • Access to Everest’s List Validation feature
  • A sample of 5-10 subscriber email addresses in a text or CSV file (one address per line)