Inbox Placement

The Inbox Placement series is focused on setting up your seed list in Everest and using Seed List Optimizer to apply weighting for the most accurate inbox placement results.

Topics for Introduction to Inbox Placement include

  • Setting up seed lists
  • Uploading seed lists to your ESP

Prerequisites for Introduction to Inbox Placement

  • Access to Everest’s Inbox Placement feature
  • An understanding of how to add email addresses to your ESP or sending platform
  • An understanding of what regions and mailbox providers that you send email
  • A list of your recipients in a plain text file (not Excel), with one email address or domain per line. You can redact the @ and everything to its left. Please discard header rows prior to upload.

Topics for Inbox Placement include

  • Sending campaigns to subscribers and the Everest seed list
  • Overview of Everest’s Inbox Placement features including inbox placement, spam, and missing results

Prerequisites for Inbox Placement

  • Access to Everest’s Inbox Placement feature
  • Access to HTML from a previous or next campaign
  • Your Everest seed list must be uploaded into your ESP or sending platform