Everest
Everest Elements
See all 1 articlesGetting Started
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Everest Onboarding Orientation Video
Orientation video that explains the onboarding process with Everest.
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Everest Basic Setup Guide
This guide is for: Adding teammates, Monitoring Profiles, Sending to the Seed List, and Seed Weig...
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Onboarding Training: Getting Started with your Everest Journey
For you to get the most out of your Everest Platform, we encourage you to attend a training sessi...
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Everest Advanced Setup Guide 1: Supplemental Features
This guide is for: Dashboards & Alerts, DMARC Reports Forwarding, and Adding Competitors. Before ...
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Everest Advanced Setup Guide 2: Sending Reputation
This guide is for: Feedback Loops, Signal Spam, Microsoft SNDS, and Google Postmaster integration...
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Everest Advanced Setup Guide 3: Engagement
This guide is for: Tracking Pixel and ESP integration. Before you start on the Advanced Setup, be...
Email Service Providers
See all 1 articlesPartner Edition
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Everest Partner Edition Overview
This video provides you with an overview of Everest Partner Edition.
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What is Everest Partner Edition?
Everest Partner Edition is designed for you to proactively monitor infrastructure and diagnose de...
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What are domain and IP pools in Everest Partner Edition?
Domain and IP pools allow you to organize domains, IP addresses, ranges, and CIDRs from across yo...
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How do I set up domain and IP pools in Everest Partner Edition?
To set up a domain or IP pool in Partner Edition: Sign in to Everest. Use the navigation menu ...
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What is the difference between child accounts and shared accounts in Everest Partner Edition?
In Everest Partner Edition, the child account view is for monitoring your own brands and subsidia...
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How do I set up a child account in Everest Partner Edition?
To set up a child account: Sign in to Everest. Use the navigation menu at left to go to My Eve...
Dashboards
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What are Dashboards in Everest?
Dashboards enable you to visualize your data and discover trends with power and simplicity. The O...
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How do I manage my Everest dashboards?
When you’re on the Custom Dashboards tab, you can create, edit, or delete any number of custom da...
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Can I create multiple custom dashboards in Everest?
Certainly. Custom dashboards are a highly efficient way to collaborate with your team and focus o...
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How do I add or delete custom dashboard widgets in Everest?
To add a new widget: Navigate to My Everest and then Dashboards. Open your dashboard of choice f...
Alerts
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How can I receive Everest alerts in Microsoft Teams?
First, in Microsoft Teams: Sign in to your Microsoft Teams account. Navigate to the Channel wher...
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How do I create an alert in Everest?
Creating an alert in Everest takes just a few steps Sign in to Everest by visiting everest.vali...
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How do I edit an alert in Everest?
To edit an alert in Everest: Sign in to Everest by visiting everest.validity.com. Open My Everes...
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How do I copy an alert in Everest?
To copy an existing alert: Sign in to Everest. Use the navigation menu at left to go to My Ever...
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How can I receive Everest alerts in Slack?
Sign into your Slack account by visiting https://slack.com/signin. If you need to find your Sla...
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How can I receive Everest alerts in PagerDuty?
Sign into your PagerDuty account by visiting https://app.pagerduty.com/. If you don’t already...
Apps & Integrations
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Everest Universal Webhook Endpoint
Introduction This document describes the data schema used to send email-based information to a us...
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SFMC: Everest Setup Guide for Google Postmaster and Microsoft SNDS integrations
This setup guide is intended for SFMC customers. If you are not a SFMC customer, please refer to ...
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Integrating Amazon SES with Everest
Integrating Amazon SES with Everest NOTE: The following documentation assumes you have an Amazon ...
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Salesforce Marketing Cloud (SFMC) Integration for Everest FAQ
What is it? The Salesforce Marketing Cloud integration for Everest allows users to automatically...
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How to set up Salesforce Marketing Cloud (SFMC) integration with Everest
The Salesforce Marketing Cloud integration for Everest allows users to automatically seed to thei...
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How do I add a Microsoft SNDS key to my Everest account?
For instructions on how to set up a Microsoft SNDS account, please see our blog post How to set ...
Account Settings
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I forgot my Everest password. How do I reset it?
You can reset your password with the following steps: Go to the Everest sign in screen. Select ...
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How do I change my Everest password?
You can change your Everest password with the following steps: Sign in to Everest. Use the navi...
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How do I implement Single Sign On / SAML (Security Assertion Markup Language) access for Everest?
Users with administrator access can access Single Sign On settings. To implement Single Sign On...
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Can I allow multiple users to access my Everest account?
Yes. Account Owners and Administrators can add and remove additional users. To add multiple users...
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How do I set up a child account in Everest?
Users with administrator access can set up and edit child accounts in Everest. To set up a child...
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How do I edit a child account in Everest?
To edit or remove a child account: Sign in to Everest. Use the navigation menu at left to go t...
List Validation
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How to import and validate your list using Everest List Validation
Validating your list in Everest is a simple process that helps you easily maintain good list hygi...
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Can Everest List Validation validate Private Email Relay addresses?
Yes. Private Email Relay addresses return the same “valid” result as any other valid email addres...
Design & Content
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Everest Design & Content Pre-Send Checklist
Prior to sending your campaign, it’s important to check your content to make sure it's ready to b...
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What is the Design & Content feature in Everest?
The Everest Design & Content feature gives you the opportunity to see how your campaigns will ren...
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Which email clients are rendered in Design Tests in Everest?
The Everest Design & Content feature gives you the opportunity to see how your campaigns will ren...
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How do I use the Spam Test feature in Everest Design & Content?
The Everest Design & Content feature gives you the opportunity to see how your campaigns will re...
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What is a Missing spam test result in Everest Design & Content?
When you create a spam test in Design & Content, there are many third parties involved in gettin...
View Time Optimization
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What is View Time Optimization (VTO)?
VTO is an email service created by Yahoo to help senders improve incremental and life-time subscr...
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How does View Time Optimization (VTO) work?
Below is a high-level overview of how VTO works with a sender, Yahoo, and subscriber. Account se...
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How to launch a campaign with View Time Optimization (VTO)
Prerequisites You must have DKIM implemented to use VTO. Learn how to set up DKIM and what a DKIM...
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What campaign identifiers may be used with View Time Optimization (VTO)?
There are three options available to identify a VTO campaign. X-header (existing) A sender can u...
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How do I find my DKIM selector and signing domain for View Time Optimization (VTO)?
View Time Optimization (VTO) identifies your campaigns using a combination of your DKIM signing d...
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How do I edit a campaign in View Time Optimization (VTO)?
Occasionally, you may need to edit a VTO campaign you have already begun to set up (draft) or com...
Inbox Placement
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Where do I find my Matching ID in Everest?
1. Navigate to In-Flight - Inbox Placement 2. On the Overview tab, locate the Inbox Performance T...
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What is an Everest Matching ID and why do I need one?
A Matching ID is a unique identifier included in the header or body of your email and is used to ...
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How to add the Everest Seed List in Twillio SendGrid Contact Management for Inbox Placement tests
Adding your Everest seed list to Twilio SendgGrid is a two-step process: Configure and download ...
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How to add the Everest Seed List in Mailjet for Inbox Placement tests
Export a full list of recipients from the Mailjet system to use the Everest Seed List Optimizer ...
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How to add the Everest Seed List in SAP Marketing Cloud for Inbox Placement tests
Add Everest seeds using SAP's Seed List option In February 2020 SAP Marketing Cloud added an enha...
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What is the Seed List Optimizer in Everest and why should I use it?
Without seeing the domain distribution for a sender's subscriber base, many deliverability tools ...
Reputation
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What can I do with Everest Reputation data?
Your Reputation data can help you in many ways. Spam trap and suspicious mail data can help diag...
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What are monitoring profiles in Everest?
The Monitoring Profiles tab in Reputation enables you to identify which IP addresses are associat...
Engagement
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What is Platform Distribution in Everest Engagement?
With Apple’s introduction of Mail Privacy Protection, three major providers in the email ecosyste...
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What do the different provider categories mean in the Platform Distribution section of Everest Engagement?
With Apple’s introduction of Mail Privacy Protection, three major providers in the email ecosyste...
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Troubleshooting the Everest tracking pixel
When troubleshooting issues with the Everest Engagement tracking pixel, your Validity support rep...
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What are custom domains in Everest Engagement
Using a custom domain ensures that links used in another company's email does not influence your ...
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How do I use Location in Everest Engagement?
The Location metric in Engagement provides a number of benefits. You can: Obtain a broad view of...
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What are the Time of Day ranges in Everest Engagement?
Users can filter results by Time of Day within Everest Engagement Overview and Audience Explorer....
Infrastructure
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How do I set up my DMARC record to send reports to Everest?
DMARC reports provide insight into the authentication results sent from your domain. It also hel...
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What does my DMARC Compliance score mean in Everest Infrastructure?
The DMARC Compliance score is the percentage of email by volume sent from your sending domains t...
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Does the Everest Infrastructure feature allow me to monitor multiple domains?
Yes. Infrastructure allows you to monitor DMARC for as many domains as you like. To add a domain...
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Will forwarded mail get rejected if I implement a DMARC reject policy?
It is true that forwarded mail has traditionally been an issue. However, ARC (Authenticated Recei...
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What are Unknown results in the Everest Infrastructure Sender rDNS check?
Unknown results within Infrastructure's Sender rDNS feature indicates Everest was unable to resol...