Email optimization
Email optimization is all about enhancing your current email program and increasing your ROI. Email optimization encompasses everything from implementing industry best practices and standards to learning how to make a positive impact on your sending reputation. Use this section to become an email expert in topics such as deliverability, engagement, and others.
Deliverability
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FAQ: The Universal Feedback Loop (uFBL)
How do I get a login for the Universal Feedback Loop? If you are already subscribed to some or al...
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What is commercial email?
A commercial email is an electronic message sent to recipients for the purpose of advertising or ...
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List of all available complaint feedback loops (FBLs)
Enrolling in feedback loops (FBLs) is an important deliverability best practice, allowing you the...
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What is a Cloudmark fingerprint and how does it work?
Cloudmark is a messaging security and anti-spam company owned by Proofpoint. Through their Global...
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How to identify a Cloudmark spammy fingerprint in Inbox Monitor
Content containing a spammy Cloudmark fingerprint is usually sent to the spam folder or blocked b...
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What should I do if my content has a spammy Cloudmark fingerprint?
If you don't know if your content has a spammy Cloudmark fingerprint, follow the steps listed her...
Reputation
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What are the pros and cons of IP and domain sending reputations?
IP reputation Pros: IP reputations can be a good indicator of trustworthiness to mailbox provid...
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What is the difference between an IP and domain sending reputation?
The IP sending reputation is associated more to a computer device (what) used to send an email, w...
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Inbound Abuse Monitor FAQ
What is Inbound Abuse Monitor? Inbound Abuse Monitor identifies the most problematic or "top offe...
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What is a typo spam trap?
A typo spam trap is an email address with a misspelled domain name. For example: xxxx@gmial.com...
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How much does the This is Not Spam (TINS) rate matter?
The TINS rate is an important indicator to mailbox providers because a high TINS rate tells them ...
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Tips for removing pristine and recycled spam traps from your email list
Sending email to pristine and recycled spam traps harms your sending reputation and can cause ema...
Authentication and infrastructure
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How to implement Brand Indicators for Message Identification (BIMI) on my emails
Follow the steps below for your logo to display correctly at participating mailbox providers. For...
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How does Brand Indicators for Message Identification (BIMI) work for email?
The sender: Sets up DMARC authentication for their domain. Publishes their BIMI text record for ...
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What does an email look like with and without using Brand Indicators for Message Identification (BIMI)?
Below are two examples of what an email looks like with and without using BIMI. Your subscriber's...
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What is Brand Indicators for Message Identification (BIMI)?
BIMI is a technology standard allowing you to display your brand's logo in internet-based communi...
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What are the benefits of using Brand Indicators for Message Identification (BIMI) for email?
The benefits of using BIMI for email are: It is a single technology standard that works across a...
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What is the correct syntax for a Brand Indicators for Message Identification (BIMI) record in the Domain Name System (DNS)?
BIMI records are stored in the DNS as a TXT (text) record with the following syntax. For details ...
Engagement
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What are the Visual Hierarchy elements in email design?
Visual hierarchy elements help a subscriber focus on the more important aspects of your email. Yo...
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How should I design my emails to maximize engagement?
It is not enough to have good inbox placement. Once your email reaches the inbox, it is important...
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What is the subscriber lifecycle?
The subscriber lifecycle is a series of stages a subscriber passes through in your email program....
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Tips for improving engagement
Mailbox providers are increasing their dependence on subscriber engagement metrics to determine y...
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How do I use list segmentation to improve engagement?
Segmenting your email list is the process of breaking down your list into small pieces in order t...
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How prevalent is engagement filtering?
Engagement filtering is not typically used by mailbox providers other than the global four, which...