Email optimization
Email optimization is all about enhancing your current email program and increasing your ROI. Email optimization encompasses everything from implementing industry best practices and standards to learning how to make a positive impact on your sending reputation. Use this section to become an email expert in topics such as deliverability, engagement, and others.
Authentication and infrastructure
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Why should I rotate DKIM keys and how frequently should I rotate them?
Why should I rotate my DKIM keys? DKIM is a cryptographic protocol involving private and public ...
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Including domains in your SPF record
An SPF record is your way of telling mailbox providers which IP addresses or domains are authoriz...
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How to set up reverse DNS zone and PTR records
As a preventative measure against bulking during email delivery, it is critical to ensure that re...
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What are the DMARC passing requirements?
To pass DMARC, your email must pass either or both of the following: SPF authentication and SPF ...
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How does Brand Indicators for Message Identification (BIMI) work for email?
The sender: Sets up DMARC authentication for their domain. Publishes their BIMI text record for ...
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What are the benefits of using Brand Indicators for Message Identification (BIMI) for email?
The benefits of using BIMI for email are: It is a single technology standard that works across a...
B2B
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Best practices for sending B2B email
B2B senders face numerous deliverability challenges with mailbox providers. One of the main chall...
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I send B2B email, do I need to sign up with complaint feedback loops (FBLs)?
Yes. B2B senders need to sign up for all available FBLs and suppress complainers from receiving f...
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How do I check my B2B sending reputation?
As a B2B sender, it is a good idea to check the health of your IP and domain sending reputations ...
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How to choose the best CRM software for your business
Choosing the best CRM software for your business is not easy. It is an important decision to make...
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What are common operational weak points that lead to poor data quality?
The negative consequences of poor data quality include low inbox placement rates, flawed sales fo...
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What is a domain distribution report and how do I use it?
What is a domain distribution report? A domain distribution (aka mailbox provider weighting) repo...
Deliverability
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FAQ: The Universal Feedback Loop (uFBL)
How do I get a login for the Universal Feedback Loop? If you are already subscribed to some or al...
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What is domain warming and why do you need to do it?
Domain warming is the way you establish a sending reputation for a new domain, or a domain that h...
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List of all available complaint feedback loops (FBLs)
Enrolling in feedback loops (FBLs) is an important deliverability best practice, allowing you the...
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What is a Cloudmark fingerprint and how does it work?
Cloudmark is a messaging security and anti-spam company owned by Proofpoint. Through their Global...
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How to identify a Cloudmark spammy fingerprint in Inbox Monitor
Content containing a spammy Cloudmark fingerprint is usually sent to the spam folder or blocked b...
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What should I do if my content has a spammy Cloudmark fingerprint?
If you don't know if your content has a spammy Cloudmark fingerprint, follow the steps listed her...
Reputation
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What are the pros and cons of IP and domain sending reputations?
IP reputation Pros: IP reputations can be a good indicator of trustworthiness to mailbox provid...
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What is the difference between an IP and domain sending reputation?
The IP sending reputation is associated more to a computer device (what) used to send an email, w...
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How much does the This is Not Spam (TINS) rate matter?
The TINS rate is an important indicator to mailbox providers because a high TINS rate tells them ...
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Tips for removing pristine and recycled spam traps from your email list
Sending email to pristine and recycled spam traps harms your sending reputation and can cause ema...
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Tips for preventing pristine and recycled spam traps from reaching your email list
Sending email to pristine and recycled spam traps harms your sending reputation and can cause ema...
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What are the most common scenarios that contribute to and result from poor sender reputation?
The most common scenarios that contribute to a poor sender reputation include: Sending email to ...
Engagement
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What are the Visual Hierarchy elements in email design?
Visual hierarchy elements help a subscriber focus on the more important aspects of your email. Yo...
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How should I design my emails to maximize engagement?
It is not enough to have good inbox placement. Once your email reaches the inbox, it is important...
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Tips for improving engagement
Mailbox providers are increasing their dependence on subscriber engagement metrics to determine y...
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How do I use list segmentation to improve engagement?
Segmenting your email list is the process of breaking down your list into small pieces in order t...
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How prevalent is engagement filtering?
Engagement filtering is not typically used by mailbox providers other than the global four, which...
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Best practices for pre-headers
The pre-header, which occupies valuable real estate in an email, is the reader's introduction to ...
Research, guides, infographics, and webinars
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2020 Deliverability Benchmark Report (Webinar)
Watch the webinar, Insights from the 2020 Deliverability Benchmark, hosted by Guy Hanson, VP of ...
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2020 Deliverability Benchmark Report (PDF)
In our eighth annual deliverability benchmark report, we analyzed the performance of over 2 billi...
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Ask the Experts: The Power of an Amazing Welcome Email (webinar)
In this webinar, you'll hear the following: Industry Stats and Success Metrics Content ideas for...
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Ask the Experts: Bounce Codes: All you need to know (webinar)
In this webinar, you'll hear the following: What are bounce codes? Should I be worried? What is ...
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Ask the Experts: Email Marketing Metrics (webinar)
In this webinar, you'll hear the following: How Awareness, Clarity and Connection can help marke...
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Ask the Experts: Feedback Loops (webinar)
In this webinar, you'll hear the following: WHAT Feedback Loops are and WHY they are critical HO...