Return Path
We want to help you use, understand, and get the most out of the products you own. Use this section to get answers to your product-related questions. You can also find downloadable user guides for each product; these guides give you even more detailed information about certain features.
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Onboarding guide and checklist
Welcome to Validity for Email! You are on your way to maximizing subscriber reach and increasing ...
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How to set up a Matching ID
A Matching ID is a unique identifier assigned to each mailing that we use to track and report on ...
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How to set up a Matching ID for Adobe
A Matching ID is a unique identifier assigned to each mailing that we use to track and report on ...
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What is a Matching ID and why you need to know about it: Epsilon
A Matching ID is a unique identifier assigned to each mailing that we use to track and report on ...
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Return Path Platform Onboarding (video)
This video is a thorough overview of Return Path Platform. If you want to view a specific topic, ...
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How to send email campaigns to the Return Path Seed List
To monitor your deliverability results, you must send your email campaigns to the Return Path See...
Get started with Return Path Platform in SFMC
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Onboarding guide and checklist for Salesforce Marketing Cloud
Welcome to Validity for Email! You are on your way to maximizing subscriber reach and increasing ...
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What is a Matching ID and why you need to know about it: Salesforce Marketing Cloud
A Matching ID is a unique identifier assigned to each mailing that we use to track and report on ...
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What Salesforce Marketing Cloud permissions do I need to set up ESP Connect?
ESP Connect is an integration feature that uploads your Salesforce Marketing Cloud data into your...
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How to locate your MID number within Salesforce Marketing Cloud
Locate your MID number by hovering over your account name in the upper right corner within Salesf...
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Return Path Platform Onboarding SFMC (video)
This video is a thorough overview of Return Path Platform. If you want to view a specific topic, ...
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How to set up Alerts in the Return Path Platform-SFMC (video)
In this video you'll learn how to set up Inbox Placement Alerts, Smart Alerts, and Blocklist Aler...
Get trained
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Email Essentials: Delivered vs. Inbox Placement Rate (video)
In this video, we help you understand the difference between emails delivered and Inbox Placement...
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Inbox Monitor: Campaign Details overview (video)
In this video, we guide you through the Campaign Details page of Inbox Monitor where you can find...
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Inbox Monitor: Campaign Overview overview (video)
In this video, you’ll learn about Campaign Overview, Inbox Monitor’s default page, which offers y...
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Inbox Monitor: Mailbox Provider Overview overview (video)
In this video, we show you how to use the Mailbox Provider Overview page of Inbox Monitor to trac...
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Email Essentials: Subscriber Engagement (video)
In this training, we help you understand the different kinds of engagement, how they can impact y...
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Email Essentials: List Hygiene (video)
In this training we help you understand list hygiene, the impact that poor list hygiene can have ...
Return Path Platform
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What is the Return Path Platform?
The Return Path Platform is a holistic solution focused on your deliverability and reputation to ...
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Return Path Platform feature updates - June 2019 (video)
The videos in this player show you an overview of each of the four feature additions and updates ...
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What is the Resource Center in Return Path Platform?
The Resource Center is a method of in-platform communication that collects notifications in one p...
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What is the Return Path Seed List?
The Return Path Seed List is a collection of email addresses owned by Return Path where you send ...
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How to find the Return Path Seed List
To find your Return Path Seed List: Log in to the Return Path tools. Navigate to your Seed List ...
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How do I make sure to send to the entire Return Path Seed List?
When your Missing rates in Return Path Platform or Inbox Monitor are high for several mailbox pro...
Inbox Monitor
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What is Inbox Monitor?
Inbox Monitor is a solution that gives you the most accurate information on whether your email is...
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Inbox Monitor FAQ (PDF)
Use this FAQ to find answers to the most frequently asked questions about Inbox Monitor, includin...
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Is there a limit to the number of campaigns I can send to Inbox Monitor?
Yes, there is a limit to the number of campaigns you can send to Inbox Monitor. The number of ann...
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How does Mailbox Provider seed data get assigned to a campaign in Inbox Monitor?
Assigning CoreSeeds data to an Inbox Monitor campaign The following process takes place in order ...
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Which mailbox providers make up the Google Portal in Inbox Monitor?
Inbox Monitor's Google Portal is a part of the Mailbox Provider Overview feature. Listed below ar...
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Why are my campaigns not appearing in Inbox Monitor?
There are various reasons why campaigns you sent to the seed list may not appear in Inbox Monitor...
Email Client Monitor
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How do the Apple Mail Privacy Protection changes affect Return Path Platform?
The Email Client Monitor Engagement view currently excludes pixels fired by Gmail and Yahoo image...
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What is Email Client Monitor?
Email Client Monitor is a Return Path software solution that gives you insights into how long sub...
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What is the Return Path Platform Email Client Monitor Pixel and how does it work?
The Email Client Monitor Pixel is a piece of HTML code that translates into a 1X1 transparent GIF...
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Best practices for using pixel options in Return Path Platform's Email Client Monitor
In order to optimize the data you receive in Email Client Monitor, there is a best practice we re...
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What are special and custom tags in the Return Path Platform Email Client Monitor Pixel?
You can customize your Email Client Monitor pixel by using tagging. There are two different types...
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How to use special and custom tags in Return Path Platform's Email Client Monitor Pixel
You can customize your Email Client Monitor pixel by using tagging. There are two different types...
Inbox Preview
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Inbox Preview User Guide (PDF)
Use the Inbox Preview User Guide to help you learn more about Inbox Preview and all of its featur...
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Inbox Preview FAQ (PDF)
Use the Inbox Preview FAQ to find answers to the most frequently asked questions about Inbox Prev...
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Do HTML errors found in the Inbox Preview Code Analysis check impact inbox placement?
The Inbox Preview Code Analysis feature offers a detailed line-by-line review method for you to c...
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What is Pick Your Previews in Inbox Preview?
Pick Your Previews is a feature that allows you to choose which renders you wish to use in Inbox ...
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How to use Pick Your Previews in Inbox Preview
Pick Your Previews is a feature that allows you to choose which renders you wish to use in Inbox ...
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Which email clients are rendered in Inbox Preview?
Inbox Preview gives you the opportunity to see how your campaigns will render across multiple cli...
Inbox Insight
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Why is Inbox Insight changing?
Today, it’s more important than ever that customers trust how their data is handled, stored, and ...
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What is the Browse Campaigns tab in Inbox Insight and how can I use it?
The Browse Campaigns tab in Inbox Insight is a tool for you to gain ideas or inspiration for your...
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How far back can I access historical data in Inbox Insight?
For usability reasons, Return Path does not allow you to view more than 30 days of data at a time...
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What if I have concerns about Return Path sharing my data with my competitors in Inbox Insight?
Inbox Insight data is not proprietary and is not owned by the sender. Instead, the data was colle...
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What is another way to use Inbox Insight's competitor data if I do not have direct competitors?
Even if you do not have direct competitors in your vertical, you are still competing for subscrib...
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How is the data in Inbox Insight obtained?
Inbox Insight uses data from Return Path’s historical Consumer Network. This network was a collec...
Partner Platform
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Why are Return Path from Validity data sources and products changing in Partner Platform?
Today, it’s more important than ever that customers trust how their data is handled, stored, and ...
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What is the Partner Platform?
The Return Path Partner Platform is a platform designed for you to proactively monitor and diagno...
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Partner Platform User Guide (PDF)
The attached PDF is the Partner Platform User Guide. Use this guide to help you learn more about ...
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How to set up and manage Client Trends in the Partner Platform
The Client Trends table on the dashboard lists your clients and their performance. You can view y...
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How to set up Email Alerts and Web Alerts in the Partner Platform
There are two types of alerts available in the Partner Platform: Email Alerts: Allows you to be...
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Cloudmark Problem Categories in Partner Platform
Problem Categories are mappings provided by Return Path to help Partner Platform users make sense...
Troubleshooting
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Troubleshooting spam received in Inbox Monitor
Issue There are campaigns or spam appearing in your Inbox Monitor account that you did not send. ...
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Troubleshooting unknown tests or spam appearing in Inbox Preview
Issue There are campaigns or spam appearing in your Inbox Preview account that you did not send. ...
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Troubleshooting campaigns with duplicates in Inbox Monitor
Issue Some of your campaigns are being flagged as duplicates in Inbox Monitor. Common scenarios...
Related product information
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Understanding SmartSeeds (video)
This video gives you an overview of Return Path SmartSeeds. *There has been an update to the seed...
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Why are Return Path from Validity data sources and products changing?
Today, it’s more important than ever that customers trust how their data is handled, stored, and ...
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What data sources make up Deliverability Data?
Two Deliverability Data sources flow into Return Path Platform and Partner Platform: CoreSeeds an...
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What are SmartSeeds?
SmartSeeds are part of Return Path’s Deliverability Data offering, which also includes CoreSeeds....
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What are the four personas for SmartSeeds?
SmartSeeds are divided into four basic sender personas that mimic how real email subscribers tend...
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Where do SmartSeeds show up in Return Path Platform?
SmartSeeds are one of two Deliverability Data sources, along with CoreSeeds, that flow into Retur...