Certification
The Certification program helps make sure your email is delivered to your subscribers’ inboxes. Getting and staying certified positively influences inbox placement rates with major mailbox providers like Yahoo!, Microsoft, AOL, Comcast, and more. Use this section to find general information about the program, or get detailed answers about Certification compliance and Sender Reputation Data (SRD).
Becoming certified
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Certification Requirements (PDF)
Validity Certification Requirements include comprehensive information for senders who are interes...
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Getting Certified
What is the Validity Certification program? Validity Certification is the industry’s most unique ...
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What is Certification? (video)
This video gives you a thorough explanation of Return Path's Certification.
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ASP Certification Requirements (PDF)
Application Service Provider (ASP) Certification certifies entities who are contracted to send tr...
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Application Service Provider (ASP) Certification FAQ
What is ASP Certification? Application Service Provider (ASP) Certification certifies entities wh...
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What is Certification for Mandated Mail?
What is the Certification for Mandated Mail program? Certification for Mandated Mail helps bus...
Certification training
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Certification: Daily Performance Report (video)
This video gives you an overview of Everest's Certification Daily Performance Report. Still ...
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IP Certification: IP Dashboard and Trends overview (video)
In this video, you’ll learn how to use the Certification user interface to monitor and manage you...
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IP Certification: How to add, remove and name certified IP addresses (video)
In this video, you’ll learn how to manage the IP addresses that you have enrolled in the Return P...
Managing your Certification account
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Certification IP Addition Guide (PDF)
Our Sender Certification program is designed for reputable senders that meet top mailbox provider...
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IP Certification Daily Performance Report (DPR) Guide (PDF)
In the Daily Performance Report (DPR) Guide you will learn about all about the DPR and what's inc...
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How do I interpret the Daily Performance Report (DPR)?
The Certification Daily Performance Report (DPR) uses a color coding system to help you easily id...
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How to add or remove contacts from the Certification Daily Performance Report (DPR)
To add or remove contacts from the Certification Daily Performance Report (DPR): Everest You ca...
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How to add or remove an IP address in Certification
To submit new IP addresses or remove IP addresses from the Certification program: Open a Validit...
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What can I do in the Certification user interface?
The Certification user interface is part of Return Path's email intelligence suite. Certified sen...
Understanding Sender Reputation Data (SRD)
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What is Sender Reputation Data (SRD)?
Sender Reputation Data (SRD) is a unique email feedback system operated by Microsoft. The goal of...
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How does the Microsoft Sender Reputation Data (SRD) voting system work?
The Sender Reputation Data program is a unique email feedback system operated by Microsoft, in wh...
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What do the Microsoft Sender Reputation Data (SRD) panelist emails look like?
Microsoft Sender Reputation Data (SRD) emails are wrapped and redelivered by Microsoft for the pu...
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Why did my IP address suddenly show a large change in Sender Reputation Data (SRD) votes?
Sometimes a certified IP address may experience a large and sudden increase or decrease in the nu...
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How can I lower my Sender Reputation Data (SRD) rates?
A high Sender Reputation Data (SRD) rate can have a detrimental impact to your inbox placement ra...
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How are Microsoft Sender Reputation Data (SRD) rates used in IP Certification compliance?
Microsoft Sender Reputation Data (SRD) rate is a compliance metric used in the Validity Certifica...
Troubleshooting suspensions and security compromises
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My IP is within compliance thresholds, why was it suspended?
When checking Certification in Everest or your Daily Performance Report, you may see a scenario w...
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Why is my Certified IP address suspended?
A Certified IP address may be suspended for being out of compliance with Certification standards ...
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What is the difference between suspension and removal in the Certification program?
Under the Certification program, a sender's IP addresses will be suspended if they fall out of co...
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Does my IP address or domain being suspended from Certification mean my email will get filtered to the spam folder or blocked?
Temporary suspension due to exceeding compliance thresholdValidity Certification uses a 30 day ro...
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What causes security compromises?
Security compromises occur as a result of bad actors exploiting known vulnerabilities within your...
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How does Validity detect a security compromise for your Certified IP?
Validity monitors the Certified IP addresses of all of its customers for suspicious activity 24 h...
Learning about Certification data
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Signal Spam and Vade FAQ
Signal Spam: What is Signal Spam? Signal Spam is an association that includes french email indust...
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What are the spam trap sources for Certification?
Spam traps from several sources are monitored for Certification compliance. One source is Cloudma...
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What are critical and significant spam traps in Certification?
The Certification program measures compliance in part by the number of critical and significant s...
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What is the Certification trap network ?
In the context of the Certification program thresholds, the trap network is a list of recycled sp...
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How does Validity determine my Certification complaint rate?
Your Certification complaint rates are calculated by dividing the number of complaints you receiv...
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How is my unknown user rate determined for Certification compliance?
Validity determines your unknown user rate for Certification compliance by dividing the number of...