Sender education
Following industry best practices is essential to email marketing success. Use this section to learn about best practices ranging from list hygiene to improving your sending reputation. You can also access videos to help you explore Return Path’s Email Optimization tools.
Best practices
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Best practices for sending B2B email
B2B senders face numerous deliverability challenges with mailbox providers. One of the main chall...
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Best practices when sending email to an international audience
The world is getting smaller and sending to international subscribers is becoming an important pa...
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Ask The Experts: Holiday sending do's and don'ts (webinar)
In the Ask the Experts: Holiday Sending Do's and Don'ts recorded webinar, you'll hear a panel of ...
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Website security basics
A website is a collection of related web pages, including multimedia content, typically identifie...
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Database security basics
A database can include different types of data, database applications, database systems, database...
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Network infrastructure security basics
Network infrastructure refers to resources that enable network connectivity, communication, opera...
Welcome to Return Path
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Introduction to Consumer Insight (video)
This is an overview video for Return Path's consumer data solution Consumer Insight.
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Return Path content downloads
Stay on top of the latest trends in email or learn more about Return Path's full line of solution...
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Five Causes of Poor Email Deliverability
Stay on top of the latest trends! Explore additional content.
Frequently asked questions (FAQ)
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What is the California Consumer Privacy Act (CCPA) and how does it impact me?
*The information in this article about the California Consumer Privacy Act (CCPA) is not and shou...
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What are the Gmail and Yahoo! smart unsubscribe features and how do they affect my email program?
What is the new smart unsubscribe feature for Gmail? According to AndroidPolice, Google is rollin...
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What is Return Path doing to prepare for the General Data Protection Regulation (GDPR)?
This document is being provided for informational purposes only. Nothing in this document shall b...
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What is the General Data Protection Regulation (GDPR) and how does it affect you?
This document is being provided for informational purposes only. Nothing in this document shall b...
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Microsoft’s Focused Inbox
What is Microsoft’s Focused Inbox? Focused Inbox is a feature included in Microsoft email product...
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Getting Certified
What is Return Path’s Certification program? Return Path Certification is the industry’s most uni...