Sender education
Following industry best practices is essential to email marketing success. Use this section to learn about best practices ranging from list hygiene to improving your sending reputation. You can also access videos to help you explore Return Path’s Email Optimization tools.
Best practices
-
Best practices for email marketers responding to COVID-19
While email marketers have often had to respond to crises, there is no analogy for the current pa...
-
Email Essentials Course
We recommend completing this activity in full screen mode with Google Chrome or Mozilla Firefox....
-
Email Essentials: Series (video)
Learn the fundamentals of email through this video series that presents the following topics: De...
-
Email Authentication Course
We recommend completing this activity in full screen mode and from Google Chrome or Mozilla Fire...
-
Ask the Experts Webinar Series 2020
Past webinars Date Webinar Speaker Link 08/20/2020 The Power of an Amazing Welcom...
-
What are best practices?
Best practices refers to commercial or professional procedures that are accepted or prescribed as...
Frequently asked questions (FAQ)
-
Validity Help Center Information for Data Products
We are in the process of creating a unified Help Center and Community for all Validity products. ...
-
What is Brazil's General Data Protection (LGPD) law and how does it impact me?
*The information in this article about Brazil's new data protection law, LGPD or Lei Geral de Pro...
-
What is the California Consumer Privacy Act (CCPA) and how does it impact me?
*The information in this article about the California Consumer Privacy Act (CCPA) is not and shou...
-
What is the General Data Protection Regulation (GDPR) and how does it affect you?
This document is being provided for informational purposes only. Nothing in this document shall b...
-
What was the EU-US Privacy Shield?
The EU-US Privacy Shield was a legal framework created by the U.S. Department of Commerce and the...
-
Certification Standards and Requirements (PDF)
Please view our updated Certification requirements document here: Certification Requirements
Email Glossary
-
What are bounce codes?
Bounce codes are automatic messages sent from a mail system to inform you of a delivery problem. ...
-
What are Cascading Style Sheets (CSS)?
Cascading Style Sheets (CSS) is a simple method used to apply format and style (including typogra...
-
What are connection and throughput settings?
Connection and throughput settings refer to the number of simultaneous Simple Mail Transfer Proto...
-
What are inactives?
Inactives, also referred to as inactive subscribers or non-responders, are email recipients who h...
-
What are inline Cascading Style Sheets (CSS)?
Inline Cascading Style Sheets (CSS) uses style information placed directly into a single HTML el...
-
What are non-organic list acquisition methods?
When you use non-organic list acquisition, you add recipients to your email program without their...