Following industry best practices is essential to email marketing success. Use this section to learn about best practices ranging from list hygiene to improving your sending reputation. You can also access videos to help you explore Return Path’s Email Optimization tools.
- Best practices for sending B2B email
- Best practices when sending email to an international audience
- Ask The Experts: Holiday sending do's and don'ts (webinar)
- Website security basics
- Database security basics
- Network infrastructure security basics
- What are the Gmail and Yahoo! smart unsubscribe features and how do they affect my email program?
- What is Return Path doing to prepare for the General Data Protection Regulation (GDPR)?
- What is the General Data Protection Regulation (GDPR) and how does it affect you?
- Microsoft’s Focused Inbox
- Getting Certified
- Email Deliverability Glossary