Following industry best practices is essential to email marketing success. Use this section to learn about best practices ranging from list hygiene to improving your sending reputation. You can also access videos to help you explore Return Path’s Email Optimization tools.
- Best practices for sending B2B email
- Best practices when sending email to an international audience
- Ask The Experts: Holiday sending do's and don'ts (webinar)
- Website security basics
- Database security basics
- Network infrastructure security basics
- 10 Email Tips to Keep Your Holidays Merry and Bright (infographic)
- Supercharge Your Subject Lines with These Shocking Secrets! (infographic)
- Blacklists: The Ultimate Guide (infographic)
- Email List Strategy ebook (PDF)
- 50+ Ways to Grow Your Email List ebook (PDF)
- The Email Marketer's Guide to Bounce Processing ebook (PDF)
- What is Return Path doing to prepare for the General Data Protection Regulation (GDPR)?
- What is the General Data Protection Regulation (GDPR) and how does it affect you?
- Microsoft’s Focused Inbox
- How to set up a Sender Policy Framework (SPF) record
- What is Sender Policy Framework (SPF)?
- Troubleshooting Sender Policy Framework (SPF) failures