Sender education
Following industry best practices is essential to email marketing success. Use this section to learn about best practices ranging from list hygiene to improving your sending reputation. You can also access videos to help you explore Return Path’s Email Optimization tools.
Best practices
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Email Essentials: Series (video)
Learn the fundamentals of email through this video series that presents the following topics: De...
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Best practices for sending B2B email
B2B senders face numerous deliverability challenges with mailbox providers. One of the main chall...
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Best practices when sending email to an international audience
The world is getting smaller and sending to international subscribers is becoming an important pa...
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Ask The Experts: Holiday sending do's and don'ts (webinar)
In the Ask the Experts: Holiday Sending Do's and Don'ts recorded webinar, you'll hear a panel of ...
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Website security basics
A website is a collection of related web pages, including multimedia content, typically identifie...
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Database security basics
A database can include different types of data, database applications, database systems, database...
Frequently asked questions (FAQ)
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What is Brazil's General Data Protection (LGPD) law and how does it impact me?
*The information in this article about Brazil's new data protection law, LGPD or Lei Geral de Pro...
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What is the California Consumer Privacy Act (CCPA) and how does it impact me?
*The information in this article about the California Consumer Privacy Act (CCPA) is not and shou...
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What is the General Data Protection Regulation (GDPR) and how does it affect you?
This document is being provided for informational purposes only. Nothing in this document shall b...
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What is Return Path doing to prepare for the General Data Protection Regulation (GDPR)?
This document is being provided for informational purposes only. Nothing in this document shall b...
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How to choose the best CRM software for your business
Choosing the best CRM software for your business is not easy. It is an important decision to make...
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Certification Standards and Requirements (PDF)
Please view our updated Certification requirements document here: Certification Requirements
Email Glossary
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What are bounce codes?
Bounce codes are automatic messages sent from a mail system to inform you of a delivery problem. ...
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What are Cascading Style Sheets (CSS)?
Cascading Style Sheets (CSS) is a simple method used to apply format and style (including typogra...
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What are connection and throughput settings?
Connection and throughput settings refer to the number of simultaneous Simple Mail Transfer Proto...
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What are inactives?
Inactives, also referred to as inactive subscribers or non-responders, are email recipients who h...
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What are inline Cascading Style Sheets (CSS)?
Inline Cascading Style Sheets (CSS) uses style information placed directly into a single HTML el...
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What are non-organic list acquisition methods?
When you use non-organic list acquisition, you add recipients to your email program without their...