A merge tag (or personalization tag, replacement token, etc.) is a dynamic field provided by your email service provider to inject dynamic content in your campaigns.
Examples:
- *|EMAIL|* (MailChimp)
- {{Email-Address}} (Act-On)
- %%emailaddr%% (ExactTarget)
- {{lead.Email Address:default=noemail}} (Marketo)
- $SUBSCRIBER.EMAIL$ (Constant Contact)
- %%!message_id%% (Bronto)
- *|CAMPAIGN_UID|* (MailChimp)
- <%= message.campaign_id %> (Adobe Campaign)
In the context of Analytics, your analytics pixel is designed to track two merge tags: email address and campaign ID.
The email address merge tag helps us track recipient-level engagement data, while the campaign ID helps us sort the information for you on the backend.
When setting up your tracking pixel, we have a number of ESPs already included in our application that can you select from the dropdown. If your ESP doesn’t exist on our list, please let our support team know.