The 250ok tracking pixel allows you to track anonymized engagement data for your campaigns.

Add a new Pixel

1. First, log in to 250ok. and go to Analytics > Campaigns.
2. To create a new 250ok Analytics campaign, click the “Create Campaign” button.
   1. Enter the name of your campaign in the “Name Your Campaign” field.
   2. Select your email service provider (ESP) from the “Which Email Service Provider Do You Use?” dropdown menu.
      1. If your ESP is not listed in the 250ok Analytics platform select “My ESP isn’t listed” from the ”Which Email Service Provider Do You Use?” dropdown menu.
         1. Enter the name of your ESP.
         2. Enter the merge tag / token your ESP uses for the purposes of populating data dynamically.
         3. Select your tracking domain.
      2. If you send your own mail select “I send my own mail” from the “Which Email Service Provider Do You Use?” dropdown menu.
         1. Enter the merge tag / token your software uses for the purposes of populating data dynamically.
         2. Select your tracking domain.
   3. Click the “Create Campaign” button.
3. You will be redirected to the “Tracking Code” screen where you can copy or further customize the 250ok Analytics tracking pixel for your campaign.
4. Click the “Advanced: Customize your pixel” link.
5. Click the “Include Campaign Merge Tag” checkbox even if your ESP does not have a Campaign merge tag.
   • A merge tag is a dynamic field provided by your email service provider to inject dynamic content in your campaigns.
   • Senders using an ESP that does not have a campaign merge tag are required to change all three instances of the c= value to the same value per campaign.
6. Paste the tracking pixel code into the HTML of your email before the closing body tag (</body>). Note: If the pixel is in the signature it is worth remember that clients such as Gmail do not auto show the signature and the pixel will not register.
7. Flip back to the preview window of your email campaign builder to make sure the pixel is hidden as expected.

Update your pixel

To get the most current version of your pixel or make an update, you can copy the full pixel tracking code or update the merge parameters directly.

Copy the full pixel tracking code

1. First, log in to 250ok. and go to Analytics > Campaigns.
2. If you are seeking to copy the tracking code from an existing campaign, select the 250ok Analytics Campaign in question from the “Recent Campaigns” field and click the "Tracking Code" button.
3. Copy and paste the tracking pixel code into the HTML of your email before the closing body tag (</body>). Note: If the pixel is in the signature, clients such as Gmail do not automatically show the signature, and the pixel will not register.

Copy specific merge parameters

1. First, log in to 250ok. and go to Analytics > Campaigns.
2. Select the 250ok Analytics Campaign in question from the “Recent Campaigns” field and click the "Tracking Code" button.
3. Click Advanced: Customize your pixel
4. Review the pixel details for accuracy:
   • Email Service Provider: If you change your ESP, your merge parameter formatting will also change.
   • Email Merge Tag: The correct email merge tag will display based on your selected ESP.
   • Campaign Merge Tag: The correct campaign merge tag will display based on your selected ESP. Ensure this option is checked to include in your pixel code.
   • Include my custom parameters: select Include if you created custom pixel properties.
   • The pixel code below will update accordingly with your specified merge parameters.
5. Locate and copy the parameter you wish to update (e.g. Email merge tag: *|EMAIL|*). 
6. Paste the merge parameter into your HTML pixel code.
   • For example, to update the email merge parameter, locate the e= tag and paste the merge parameter into your HTML pixel code.
     • e=*|EMAIL|*
     • The email address merge tag varies widely. Examples include $email$, #email#, and %%email%%. Your ESP determines the correct format. Searching for e= will take you to the right spot.
7. Repeat steps 6 and 7 for each merge parameter.

Important! If you see campaigns bounce at Google addresses (Gmail, Google Workspace), we recommend you update your tracking pixel's email e= parameter format in your email templates.

• How to update your 250ok tracking pixel if campaigns are rejected by Google.

See the following video for assistance in installing your tracking pixel in SendGrid.