Two Deliverability Data sources flow into Return Path Platform and Partner Platform: CoreSeeds and SmartSeeds.
- CoreSeeds: CoreSeeds offer initial placement metrics like inbox, spam, and missing percentages so you know how your email is being placed by mailbox providers. Placement metrics from CoreSeeds work alongside subscriber engagement metrics from SmartSeeds data to create a holistic view of your program.
- SmartSeeds: SmartSeeds goes beyond initial placement to provide insight into engagement behaviors in the inbox. Four SmartSeeds persona types combine to create a model of your subscriber base for reporting campaign performance. For example, these personas help you understand how your email messages are likely to perform for engaged and unengaged subscribers. How those same subscribers are likely to engage with other senders is also factored into this data. The personas help you determine how your inbox placement rate is impacted by specific interaction with your domain. This data source covers mailboxes at Microsoft, Yahoo!, and Google.
Both CoreSeeds and SmartSeeds are included in the Return Path Seed List.