This test checks for link shorteners within the content of your email. URL or link shortening is a popular technique used by spammers because it conceals the true identity of the URL.
How it works
When a campaign is sent to Inbox Monitor, Inbox Optimizer checks the message body for link shorteners using the first reference seed received.
The list of link shorteners checked by Inbox Optimizer consists of over 300 shortening services and is updated periodically as part of regular product maintenance.
- Pass: If no link shorteners are found in the body of your message.
- Fail: If one or more link shorteners is found within the body of your message.