Email is by far the most prolific B2C marketing channel. But a successful email program requires a high quality list of engaged subscribers. Consequently, an email list strategy plays an important role in overall marketing performance.
The Email List Strategy ebook covers the Email List Strategy Survey results and completed interviews with 245 marketing influences from 69 companies, primarily conducting business in the B2C space.
In this ebook, we share the opinions of these marketers on topics including:
- The importance of quality data
- How email list quality and size are changing
- Tactics used to achieve success
- Barriers to list strategy success
Get started by downloading the ebook below.