The Certification program measures compliance in part by the number of critical and significant spam traps your email hits:
- The critical spam traps monitored by the Certification program are all pristine spam traps. Because pristine spam traps only exist to catch senders who gather email addresses without consent, they reveal serious list acquisition problems. For this reason, pristine trap hits are critical and carry more weight, in terms of compliance.
- The significant spam traps monitored by the Certification program are all recycled spam traps. Recycled spam traps can catch senders with poor hygiene practices. These problems are serious, but not as serious as the ones uncovered by pristine trap hits. For this reason, recycled trap hits carry less weight than pristine trap hits.