What is an affiliate?

In email marketing, an affiliate refers to a marketing partner who is rewarded by aggressively driving customers and sales to a specific retailer or e-commerce company. Affiliates often contract with third parties to send email on behalf of a retailer, which can have a negative impact on the retailer's reputation.

For example, some affiliates send newsletters with ads for various companies. The affiliate marketer is compensated when responses or clicks, and sales, are generated for the advertisers.

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