What is personalization?

Personalization is a targeting method in which an email appears to have been created for a single subscriber.

Personalization techniques include:

  • Adding a subscriber's name to the subject line or message body
  • Creating user segments based on prior purchases or demographics
  • Using a subscriber's location to create email content for their region
  • Social media integration
  • Responsive design to optimize the appearance of content viewed through different devices



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