Certified senders must be a part of a company that has a certifiable business model. Read the requirements below to learn about the business models and types of email we do, and do not, certify.
Certifiable business models include businesses that:
- Send first-party email only
- Act on behalf of themselves and not clients
- Own their own email program and have ability to make changes to it
Examples of business models that cannot be certified
Business models that cannot be certified include companies sending:
- Third-party content
- This includes email sent on behalf of clients, which would be done by Email Service Providers (ESPs), hosting companies, agencies and more.
- Sending email for third parties using a certified IP address or domain introduces potential issues with security, list hygiene, disclosure, and consent.
- Email from a shared IP address (for IP Certification only)
- Email from a shared DKIM domain (for Domain Certification only)
- Corporate email
- Return Path cannot certify corporate email, which includes internal communications or daily email between co-workers. Corporate email allows for too many potential points of entrance, which creates open risks for security, consent, and measurability.
- Free-form email
- Return Path cannot certify free-form content because it allows for web form abuse, which spammers use in order to send spam from a company's infrastructure that includes their email branding.
Other business models that cannot be certified include companies such as:
- Lead generation companies
- Penny stock auction companies
- Human trafficking companies
Additionally, Return Path reserves the rights to decline any incoming prospect who has interest in the Certification program.