With Email Client Monitor you can receive subscriber-level data from the Email Client Monitor pixel. In order to get the most out of this extract, you need to implement the Subscriber ID special tag in the pixel. This allows you to receive subscriber-level data for each of your individual subscribers. (If you need more information on the Subscriber ID tag, please refer to other articles related to special and custom tags.) Subscriber-level data is available through emails sent by Return Path or Return Path's API.
Listed below is the data you receive in the subscriber-level extracts:
- Timestamp: Date and UTC time the pixel request was made (for example, when the email was opened)
- Subscriber ID: Information identified by the s parameter
- Campaign ID: Information identified by the c parameter
- Platform: Platform identified (webmail, desktop, mobile, proxy)
- Tags: Custom tags you have identified in your pixel
- Engagement: Categories (high, moderate, low) based on dwell time
- Dwell: Exact dwell time in seconds
- Abandon (Low): 0 - 1.9999 seconds
- Skimmed (Moderate): 2 - 7.9999 seconds
- Read (High) - 8 seconds and above
- Time zone
- Province or state
- Postal/ZIP Code
- User agent: Application used to open email identified
- User agent version
- OS: Operating system identified
- Operating system version
- Device brand
- Device model
- Referer domain
The local_ts and IP fields were present in previous versions of the pixel but are now deprecated. The new labels (local_ts_deprecated and ip_deprecated) are present in the header row of the .csv file, but no data is returned for those columns.
Note: Every opened email is counted and collected in your data. For example, if a subscriber opens an email twice on different platforms, such as desktop and mobile, it counts as two opens and the data will reflect an open for each platform.
Additionally, certain mailbox providers, such as Gmail, do not share the data needed for Email Client Monitor to calculate engagement and location metrics. This is due to security settings used by the mailbox provider or by individual subscribers.