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What is Smart Compliance and how does it work?

Smart Compliance is how the Certification program manages whitelisting benefits at our mailbox provider partners. 

Below are the mailbox providers that offer deliverability benefits: 

  • AOL
  • Yahoo!
  • Microsoft
  • Global providers (all other mailbox providers and data partners) 

Depending on your compliance at these mailbox providers, you will receive: 

  • Full benefits: Your IP address is compliant at all four mailbox providers and receives deliverability benefits at each one 
  • Partial benefits, partial suspension: Your IP is non-compliant at one mailbox provider. The non-compliant IP will lose deliverability benefits at that specific mailbox provider but still receive deliverability benefits at the three remaining mailbox providers.
    • You may receive a Global Suspension. A Global Suspension means that you have lost deliverability benefits at all mailbox providers excluding AOL, Yahoo!, and Microsoft. 
  • No benefits, full suspension: Your IP is non-compliant at two or more mailbox providers. The non-compliant IP will lose deliverability benefits for all mailbox providers. 

A partially or fully suspended IP will remain suspended until it becomes compliant at each of the impacted mailbox providers. 

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