A triggered email is deployed when an individual takes an action or meets a condition defined by the sender. Triggered emails may be marketing or transactional.
Common triggered emails include:
- Welcome message: sent when a new subscriber joins an email program (action)
- Birthday message: sent annually on a subscriber’s birthday (condition)
- Purchase confirmation: sent when a consumer completes an online purchase (action)
- Renewal notice: sent to inform a consumer that it is time to renew their account (condition)