What is an A/B split test?

A/B split testing is a method of comparing two versions of a single email campaign to determine which version provides the best results.

By creating and testing different versions of the same email, data can be used to measure the impact of changes to things like the content, design, offer, call to action, or subject lines. Measuring the impact that changes have on your metrics such as open rate, click-through rate, or purchases ensures your changes produce positive results. 




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