A parent account is a company's primary account that owns or controls one or more subsidiaries or brands. A parent account can combine and present data about one or more child accounts within Return Path tools.
For example, XYZ Inc. has numerous subsidiaries, including:
- Company ABC
- Company DEF
- Company GHI
In the Return Path tools, XYZ Inc. is set up as the parent account and Company ABC, Company DEF, and Company GHI are set up as child accounts to show that they are subsidiaries to XYZ Inc.