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What is a role account and why, as a Certified sender, do I need them?

A role account is an email address that is not associated with a specific person, but instead is associated with a company, department, or group of people. The following are examples of role accounts:

  • postmaster@company.com
  • abuse@company.com
  • sales@company.com
  • service@company.com

Role accounts are email addresses that customers, mailbox providers, and others can use to ask senders questions, report abuse, or send notifications. The internet standard addresses for these accounts are: postmaster@[yourdomain] and abuse@[yourdomain].

These accounts should be monitored by email administrators in a sender's company who can respond quickly to fix any problems. All sending domains referenced in email sent over Return Path Certified IP addresses must have role accounts. Role accounts are one of the most important Internet-standard methods used by Return Path partner mailbox providers to ask questions, report abuse, or send notifications to Certified senders.

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