Legally registered, established businesses are sound, secure companies. Certified sender mailing programs must belong to this type of business.
To prove this, Certified sender businesses must:
- Be legally registered
- Have a physical address
- Have been operational for a minimum of one year
- Be verifiable by a third-party source such as [yourstate].gov
Certified business entities (brand parent companies) must also be legally registered and have been operational for a minimum of six months.
Businesses, brands, and mailing programs inevitably experience many changes in their first few months. So that Certification analysts can reliably vet a sender's application, their business, brand, and mailing program need to be legally registered and established for these minimum amounts of time.