Following the purchase of AOL in June of 2015, Verizon decided to close their email service and allow Verizon email users to migrate their mailbox to AOL. Starting in February 2017, the verizon.net email service was discontinued and the transition to AOL began. The transition is complete, so any existing and active verizon.net email addresses are now processed using the AOL infrastructure.
All Verizon customers were notified via email and on webmail.verizon.com about the change. Users had 30 days to migrate their mail to AOL. If users took no action to migrate their mail in that 30 day period, they lost access to their mailbox. After 90 days, the email account was deleted by Verizon.
Verizon customers had the option of keeping their verizon.net address, however it is likely that some of them created an aol.com address or decided to use another email service such as Gmail, Yahoo! or Outlook.com.
If you continue to send to verizon.net email addresses:
- Follow AOL best practice guidelines.
- Ensure they are not continually being bounced back as an unknown user. Most ESP bounce processing policies remove an unknown user address after 1-3 bounces, so you may have already seen an increase in verizon.net bounces. If you do not use an ESP, talk to your email administrator about your bounce processing policy for unknown users. Return Path recommends removing or suppressing an unknown user after one bounce.
- Check if you are continually getting engagement metrics from these addresses, such as opens and clicks. If you are sending them email and they are still engaging with you through email, then you know the account is still active.
- If you have verizon.net addresses that are no longer engaging with you, check if those addresses are tied to your customer accounts and if those customer accounts are also active.
- For active customer accounts using an inactive verizon.net address, prepare an in-web or in-app prompt notifying the subscriber that the address does not appear to be valid and ask the subscriber to update the address on file.
- Give your customer the option to confirm that the verizon.net address is valid. If there is a conflict with your internal data with what the customer says is valid, you may want to ask the customer to use another email account or contact them directly using a service representative to verify the information.
- Also give them the option to change their email subscription preferences (or unsubscribe) via a preference center.
- Leverage your list hygiene provider to test Verizon addresses for bounces before deploying emails, especially if you continue to receive sign-ups using verizon.net email addresses.
As an extra resource, you can also read more on these changes directly on the AOL website.