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How to use Multivariate Testing

Complete the following steps to optimize your email with Multivariate Testing:

  1. Log into your Multivariate Testing account through the 8Seconds website.
  2. Choose which email and the different variables and variable options you are testing.
  3. Add your image sources and campaign information into the tool to receive a code snippet.
  4. Paste the code snippet into your HTML email.
  5. Send your email as normal to run the test.
  6. Track your results through your 8Seconds account by going to your Campaigns and selecting the Stats button.
    • The winning content is automatically selected and sent to the remainder of your list.

For more information, visit 8Seconds’ FAQ page.

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