Complete the following steps to optimize your email with Multivariate Testing:
- Log into your Multivariate Testing account through the 8Seconds website.
- Choose which email and the different variables and variable options you are testing.
- Add your image sources and campaign information into the tool to receive a code snippet.
- Paste the code snippet into your HTML email.
- Send your email as normal to run the test.
- Track your results through your 8Seconds account by going to your Campaigns and selecting the Stats button.
- The winning content is automatically selected and sent to the remainder of your list.
For more information, visit 8Seconds’ FAQ page.